Background – How It Started

I started speaking out of necessity. When I moved from consultant to architect, I had to explain complex systems in a way that made sense to everyone in the room—executives, developers, and business users alike. Over time, I realised that skill was rare and valuable. Turning dense technical detail into visual stories became the foundation of my work and the reason I began sharing it publicly. Today, I speak about what I’ve learned helping large organisations modernise their Salesforce platforms and adapt to an AI-driven world.

I’m not a hype merchant. I’ve led multi-year transformations, designed modernisation frameworks, and worked hands-on with AI tooling and DevOps platforms. My approach is calm, practical, and honest. I connect strategy with delivery and show how technology can simplify rather than complicate. Audiences tell me they leave my sessions with clarity, ideas, and a renewed sense of direction.

My Perspective – The Transformation I Offer

Modernisation isn’t just about upgrading technology. It’s about changing how we think, design, and deliver. I share frameworks that help teams evolve from legacy CRM systems to AI-ready, composable platforms. I show architects and leaders how to visualise change, plan modular transformation, and introduce automation responsibly. The goal is always the same: clarity, momentum, and confidence to move forward.

Who I Help – and What They’re Struggling With

Most of the organisations I work with are large, established enterprises whose Salesforce platforms have grown complex over time. Change has become slow and difficult, technical debt is high, and there’s uncertainty about how AI fits into the picture. I help those teams make sense of where they are, what’s holding them back, and how to modernise with purpose.